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Competitor intelligence

Your go-to-market organization constantly has to understand how competing products work and what they offer: to answer "how do you compare to X" on calls, to position against alternatives in proposals, and to argue for your product with specifics rather than guesses. That knowledge lives in your competitors' public documentation and websites, scattered and constantly changing. Kapa maintains an always-current index of all of it, for your team to query.

Ways to build this with Kapa​

  • Ask through the Internal Technical Assistant: a private chat interface over the index, ready without any setup.
  • Or connect it to ChatGPT and Claude over the internally authenticated MCP server, so competitive context is available inside the assistants your team already uses.

What to index​

Your competitors' public documentation and websites via Website Crawl, one source per competitor site so each stays independently configured and refreshed. Keep this in its own internal project, separate from your product knowledge. Start with Index your first source.